Platinum is a rare metal with unique characteristics that make it an irresistible jewelry choice. Due to platinum’s pure nature, it is naturally hypoallergenic, which makes it the perfect option for those with sensitive skin. Best of all, its brilliant shine makes diamonds pop. This makes platinum the ultimate preference for engagement and wedding rings. Purer than both gold and silver, it never fades, and never tarnishes. Your platinum jewelry will undoubtedly become a most envied heirloom.